Tag: User Experience

Website Design Research: What Works and What Doesn't

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Jakob Nielsen, of the Nielsen Norman Group, has been conducting website design research since 1995, essentially since there were websites. He is the world expert on what works and what doesn’t. Instead of marketing, he focuses on the user experience. Ultimately that helps market information, services, and products, but his focus is not on how to trick the reader into believing you are saying something when you are saying nothing, […]

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