Derek Sivers was a professional musician when he started CD Baby in 1998 by selling his own CD on his website. Friends asked if he could sell theirs, too, and he founded CD Baby. It became the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients. In 2008, Sivers placed his company in a foundation and now lives on 5% of the sales from the company. A minimalist, Sivers thrives on having less.
Sivers also started MuckWork, where teams of efficient assistants help musicians do their “uncreative dirty work.”
“Repeated psychology tests have proven that telling someone your goal makes it less likely to happen.”
“The first follower is actually an underestimated form of leadership in itself. … The first follower is what transforms a lone nut into a leader.”
“New followers emulate the followers, not the leader.”
“Nurture the followers because that values the movement, not the leader.”